THE FIRST BLOG

Pre-orders for June Sales End on 6/23 (Sun)
Once again, we received orders from all over Japan, and I am deeply grateful for your support. Thank you so much!

We will be carefully creating your orders to ensure they reach you in the best condition, so please feel free to wait with peace of mind.

It's already our fourth year since starting the brand, and I feel that my sense of what I want to create and the direction of the brand are gradually becoming clearer. Of course, it wasn't clear from the start! But I must admit, things have changed bit by bit.

The main theme of the brand is my love for Hokkaido, and that will never waver. However, I believe that what is most important now is expressing something that only I can create. There may be products that make you wonder, "What is this?" (laughs), but I hope you’ll appreciate the charm of a small local brand.

And I can only continue thinking and moving forward because of the people who support me by buying my products and supporting the brand.

There are people who think the products I make are good and buy them. With the profits from those purchases, I aim to create better products. I will do this with the utmost respect, ensuring that not a single penny is wasted.

For example, if a product is priced at 5,000 yen, it should offer 5,000 yen worth of value, but I also want you to feel that it’s worth even more. I will continue to create products that live up to that value.

Next, I’ll be preparing products for July, which will be delivered in August.
Japan’s late summer is getting hotter, and the balance of the seasons is shifting. Autumn and spring are becoming shorter, and Hokkaido is no exception. It’s a tough situation for apparel brands, but I’m moving forward with preparation, even though I’m unsure about what direction to take.

This is my first blog post, and I may have gotten a little too excited and passionate, so I apologize if it felt a bit intense (laughs).

I’ll be updating this blog with content that’s different from what I post on social media, so I hope you continue to follow along.

See you next time!

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